The Indian Administrative Service (IAS) is the administrative arm of the All India Services. Considered the premier civil service of India, the IAS is one of the three arms of the All India Services along with the Indian Police Service and the Indian Forest Service. Members of these three services serve the Government of India as well as the individual states. IAS officers may also be deployed to various public sector undertakings.
As with other countries following the Westminster parliamentary system of government, the IAS is a part of the permanent bureaucracy of the nation, and is an inseparable part of the executive of the Government of India. As such, the bureaucracy remains politically neutral and guarantees administrative continuity to the ruling party or coalition.
Upon confirmation of service, an IAS officer serves a probationary period as a sub-divisional magistrate. Completion of this probation is followed by an executive administrative role in a district as a district magistrate and collector which lasts several years. After this tenure, an officer may be promoted to head a whole state administrative division, as a divisional commissioner.
On attaining the higher scales of the pay matrix, IAS officers may lead government departments or ministries. In these roles, IAS officers represent the country at the international level in bilateral and multilateral negotiations. If serving on a deputation, they may be employed in intergovernmental organisations such as the World Bank, the International Monetary Fund, the Asian Development Bank, the Asian Infrastructure Investment Bank, or the United Nations, or its agencies. IAS officers are also involved in the conduct of elections in India as mandated by the Election Commission of India
Explore the chapters to know more about IAS…
What is it, and why is it important?
For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
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This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.
Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.
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Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.
Set yourself up for success.
An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.
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Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.
How much of this guide do I need to read?
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Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they’re also worthy of your attention.
Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don’t give up; we have folks who can help you with instructor-led SEO training seminars.
We’re excited you’re here! Grab a cup of coffee, and let’s dive into Chapter 1 (SEO 101).